Mobily – Saudi Arabia's leading mobile operator in cooperation with Margento's regional partner Imovation, uses Margento solutions for electronic recharging of prepaid accounts.

Margento provides Mobily a greater control and optimization of prepaid distribution and enables Mobily customers to conduct a prepaid recharge or postpaid bill payment for themselves or anyone else in real time by using only their mobile phone at the Margento equipped points of sale with unique Data Over Voice Channel solution.

Mobily also launched advertising campany for mobile payment solutions via Margento.

Mobily is the official brand name of Etihad Etisalat, the new mobile service provider in the Kingdom of Saudi Arabia. Mobily has more than 4.5 million subscribers in its first operational year, and has been able to cover all the cities and major towns, as well as the highways in the Saudi Arabia. Mobily's points of sales are located in more than 2200 outlets throughout the Kingdom.
The popularity of the brand has grown in the marketplace and Mobily’s customers have grown to more than 10 million, exceeding all records in the Middle East and North Africa.